Brilliant Deviant

Monthly Archive: July 2016

Precision Beats Power & Creativity Beats Vanity

As I look back over the years, I knew the pitches that were mine. I knew this huge Symantec deal was winnable, and put together something almost irrefutable. Me and my team showed a torrent of creativity and logic interweaved with undeniable passion and it paid off. I remember upon winning it,[…]

Make Them Switch Gears

In direct response copywriting, the most important part is getting your email opened the first 2 lines read. In direct mail, the goal is the same. In short, avoid being ignored, or thrown in the virtual trashcan or the very real bin.
Let’s focus on email for this particular post. The key variables are:

Subject Line
Introduction or “Greeting”[…]

What Is This All About?

Brilliant Deviant provides a new choice for businesses looking for marketing support.
Our goals:

Provide exceptional marketing consultancy and execution services without the gigantic agency price tag
Create exceptional training videos that are available to businesses of all sizes
Continually create content that educates, entertains and inspires[…]

Learning To Lose

This is another post mostly aimed at those new to this weird world of marketing and it’s many tentacles.
In this game, it’s easy to mope when you lose. It could be a job you wanted, a pitch you thought was unbeatable or something even else entirely. You may look up to people and wonder “They always seem to be on top”[…]

Providing The Negative Upfront

People get so much crap in their email and in the post. You need to make your prospect switch gears.
We can learn something here from Warren Buffet. In his stock presentations, he starts with bad news.
Why would he do such a thing? 
a) He’s gets the bad news out the way.[…]

New To The World Of Marketing / Advertising / Copywriting? This is for you.

I’ve been doing this a long time.
Since I was 12 years old I’ve been obsessed with creative online projects. I moved to London in 2006 for my first job in digital marketing. There’s a whole story here. I owned a business for five years before this, but that’s story for another day.[…]

Big Hitters Win The Pitch Then Vanish

Welcome to the second edition of “Agency Scams”. We’ll never mention any names but feel it’s right that clients are aware of the less than ethical practices that go on sometimes.
This scam happens in the pitch process, usually by larger agencies trying to win over big brands. The heavyweights are above pitching to smaller clients.[…]

NAD+ Brain Reboot Therapy

I stumbled across something remarkably intriguing and had to try it for myself. I’ll stop writing now because I made a short video of my experience and if your curious you’ll hit the play button with gusto.
This is potentially the least athletic use of a Go-Pro camera ever.
Thank you Yassine at Zen Healthcare for taking care of me![…]

I Have Exciting News

This gorgeous device will be mine soon. A friend (Thank you, Rosie!) stumbled across it on Oxfam and knew I was thinking of buying one. It was love at first sight.
My reasons are as follows:

No distractions. No Facebook or Twitter or Reddit or Memes. I will write more.
No batteries needed.[…]

Styles Make Fights

I’ve worked in marketing for a long time and although my team lost, I have to give credit where it’s due and say the Leave campaign was technically brilliant. It was crafty, targeted, well timed and wove in some subtle psychological devices to great effect.
The Remain camp had a more difficult brief and they were under far more pressure than their opponents.[…]