Brilliant Deviant

Author Archive: Jon Buchan

An awesome week.

Word up yo!
I’ve been sick all week but I am in great spirits. I haven’t been this excited by the future in a long time.
I came up with some hella clever ideas for clients that I know for absolute certain will be successful.
That is an odd feeling. I can guarantee these ideas will work.[…]

Where am I at?

Greetings Comrades,
I need to develop a habit of writing every day. I decided to use Brilliant Deviant for this purpose. It’s been neglected. Life got in the way. I need to flex my writing muscles and tendons and veins. I may even start vlogging soon. Blogging will be my gateway drug.[…]

Getting links from both sides of the argument

Is it possible to get The Times and Occupy London to link to the same content piece? Yes it is.
Take a look at this interactive piece. It combined property prices for each London borough (from the Land Registry), median salaries and provided the number of new residential builds per borough.[…]

The Contentious Hook

The holy grail of content – using data to write a contentious, divisive story involving our two favourite things – sex and smart phones.

Yesterday, I wrote a brief post about a process for making ‘big’ content.
The truth is you don’t always need to ‘go big’.
OKCupid looked at their data (surveying their users),[…]

Video Blog Number One

I’m aware “BRILLIANTDEVIANT.COM” seems to be flying around of it’s own accord. I know why. Lesson learned. 🙂
These will get better.
I promise.[…]

Everything Can Change In An Instant

In business and in life more generally, everything can change in an instant.
I’ll bet a good majority of you are thinking I mean “bad things can come out of nowhere.”
This is true. However, we discount that we can’t see the positive things that come from that same place.
People mock positive thinking and sure,[…]

Precision Beats Power & Creativity Beats Vanity

As I look back over the years, I knew the pitches that were mine. I knew this huge Symantec deal was winnable, and put together something almost irrefutable. Me and my team showed a torrent of creativity and logic interweaved with undeniable passion and it paid off. I remember upon winning it,[…]

Make Them Switch Gears

In direct response copywriting, the most important part is getting your email opened the first 2 lines read. In direct mail, the goal is the same. In short, avoid being ignored, or thrown in the virtual trashcan or the very real bin.
Let’s focus on email for this particular post. The key variables are:

Subject Line
Introduction or “Greeting”[…]

What Is This All About?

Brilliant Deviant provides a new choice for businesses looking for marketing support.
Our goals:

Provide exceptional marketing consultancy and execution services without the gigantic agency price tag
Create exceptional training videos that are available to businesses of all sizes
Continually create content that educates, entertains and inspires[…]

Learning To Lose

This is another post mostly aimed at those new to this weird world of marketing and it’s many tentacles.
In this game, it’s easy to mope when you lose. It could be a job you wanted, a pitch you thought was unbeatable or something even else entirely. You may look up to people and wonder “They always seem to be on top”[…]