Brilliant Deviant

Category Archive: Advice

Everything Can Change In An Instant

In business and in life more generally, everything can change in an instant.
I’ll bet a good majority of you are thinking I mean “bad things can come out of nowhere.”
This is true. However, we discount that we can’t see the positive things that come from that same place.
People mock positive thinking and sure,[…]

Precision Beats Power & Creativity Beats Vanity

As I look back over the years, I knew the pitches that were mine. I knew this huge Symantec deal was winnable, and put together something almost irrefutable. Me and my team showed a torrent of creativity and logic interweaved with undeniable passion and it paid off. I remember upon winning it,[…]

Learning To Lose

This is another post mostly aimed at those new to this weird world of marketing and it’s many tentacles.
In this game, it’s easy to mope when you lose. It could be a job you wanted, a pitch you thought was unbeatable or something even else entirely. You may look up to people and wonder “They always seem to be on top”[…]

New To The World Of Marketing / Advertising / Copywriting? This is for you.

I’ve been doing this a long time.
Since I was 12 years old I’ve been obsessed with creative online projects. I moved to London in 2006 for my first job in digital marketing. There’s a whole story here. I owned a business for five years before this, but that’s story for another day.[…]