Brilliant Deviant

Category Archive: Content Marketing

Getting links from both sides of the argument

Is it possible to get The Times and Occupy London to link to the same content piece? Yes it is.
Take a look at this interactive piece. It combined property prices for each London borough (from the Land Registry), median salaries and provided the number of new residential builds per borough.[…]

The Contentious Hook

The holy grail of content – using data to write a contentious, divisive story involving our two favourite things – sex and smart phones.

Yesterday, I wrote a brief post about a process for making ‘big’ content.
The truth is you don’t always need to ‘go big’.
OKCupid looked at their data (surveying their users),[…]