Always be different.
I’ve worked in marketing for a long time and although my team lost, I have to give credit where it’s due and say the Leave campaign was technically brilliant. It was crafty, targeted, well timed and wove in some subtle psychological devices to great effect.
The Remain camp had a more difficult brief and they were under far more pressure than their opponents.[…]
This series will look at events that have occurred in the world of business, marketing, and all that other stuff that goes on in the world every so often. I hope these are useful to any business owner, either by providing a new perspective or enabling stealthy procrastination. I’m struggling to write a succinct introduction to this first piece,[…]